New Video - Marketing Masterclass Session 2: Introduction to Digital PR

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Hi Everyone,
We've just added part 2 of a multi-session discusion with Neil Wilkins!

Neil Wilkins is the founder of Viper Marketing and Communications Group. He is a Psychology graduate with 20 years experience in marketing management and consultancy and has had demonstrable successes across the full marketing mix from strategic planning, product management, business development and channel marketing, to new media and Internet.

In this session, Neil explains how to proactively us PR via digital media for crisis managagement and effective engagement with the media and customers.

Session 2 can be viewed here: http://www.shell-livewire.org/video-lounge/vipermarketing2