Social Media Marketing by Kaizen Print

 Just in case you haven't seen our facebook page you can click www.facebook.com/kaizenprint or the picture below to see our best offers, advice on printing & so much more. Become a fan if you want also please!

  If you can't view this email, please click here. www.kaizenprint.co.uk | 028 9002 2474 Newsletter - September 2010

Happy Birthday Kaizen Print

More Good News

On the 21st September 2010, Kaizen Print and Marketing will be celebrating its first birthday. It's been an absolutely fantastic rollercoaster of a year and we would like to extend the biggest Thank You to our customers, friends and families who have supported the business and continue to do so daily.

We really couldn't have done this without you all and your support, guidance and friendship is appreciated more than you'll ever know.

Connor (Mr Kaizen Print himself) has been shortlisted for the Shell Livewire Young Entrepreneur of the Year 2010. We know, we couldn't believe he was under 30 also! But he is and he is currently in the "Hot 40" shortlist from thousands of entries throughout the UK. We'll keep you up to date with all the latest happenings in the event and hope you'll join us in wishing him Good Luck.

Let's get Physical... Sorry we mean Social!!

This month, the Kaizen Print and Marketing team completed a number of absolutely stunning custom Facebook Pages. From worldwide audio brands to local restaurants, we are extremely happy with the finished products.

Check out the Pages below:

• Denon 100
• Clarins & Me
• Made in Belfast

We think they look stunning and would love to hear your thoughts too. Kaizen Print Fan page

Marketing throughout Quarter 4.

"Brrr it's cold in here, must be some Marketing in the atmosphere...." 10 points if you get the quote.

The schools are well and truly back and attention has turned to close of the year. It really is time to start thinking about Christmas Cards, Wall Planners, 2011 price lists and January Sale Posters.

Don't forget Gift Vouchers too!

As always, if you fancy a chat, or want to go through any marketing ideas, give our team a call on 028 9002 2474 or email customer.service@kaizenprint.co.uk

 

  

• Flyer Printing
• Poster Printing
• Large Format Posters

• Rollup Banners from £69
• PVC Banners only £25 per metre
• Mesh Banner

• Business Cards
• Letterheads
• NCR Printing

  Unsubscribe from our mailing list

© Copyright 2010 Kaizen Print & Marketing.

Think someone else will be interested in this email? Then please forward it to that person, or tell us. We follow up all referrals. Kaizen Print and Marketing are always looking for trade partners. If you have a medium to sell our services and products, we want to hear from you. Call 028 9002 2474.

Here is our June Newsletter - Click the image below to see it

 

After 8 months of starting up Kaizen Print, I decided I needed a little RnR. I have honestly worked harder in the past year, than ever before in my life! But that of course has its rewards. And that was a a week long break to Lanzarote.

True to form, I was scouting out business card designs and negotiating flyer printing with local club owners. It has to be done, doesn't it. Well the answer quite frankly is No, it doesn't! 

With no laptop and very limited internet access, this left me to the worst possible thing; my thoughts. Weird and wonderful ideas sprung up from many margaritas on the beach and most importantly I came back rested and with a renewed sense of energy. That plus 546 emails to respond to. At time of writing this, I am down to 49, and this is not including the emails the rest of the team looked after.

When I get these emails replied to, the following projects are top priority for the Kaizen Print Team.

Canvas Printing Service
Memorial Cards
Flyer Distribution.

These are all services we have provided from Day 1, however, as a new customer recently pointed out - because our services are so varied and wide ranging, we need to talk about hem more often.

Secretly, I'm glad to be back in the office and I know the rest of the team share my sentiments......

 

BECOME A FAN ON FACEBOOK

 I do business on Facebook all day everyday. My customers do also, and so do their customers. None of us "Sell" our products in this manner but as with many small businesses, we are finding new customers, building awareness of our brands and using the vast amounts of information about our potential customers to our advantage (in a good way). This is the essence of social media marketing.

“You need to be where your customers are and your prospective customers are,” said Clara Shih, author of “The Facebook Era” (Pearson Education, 2009). If advertising budgets were infinite, we would all love to advertise in every place our customers and potential customers see such adverts. However in the real world, we cannot take such a top down blanket approach to marketing, we are not the Coca-Cola's or the McDonald's. Many of us are not even the "Sams yer Man's", yet!

Blanket approach - Good for big businesses

Micro Niche approach - Good for everyone who spends their budgets wisely!

Micro what?? Micro Niche. For the majority of businesses, a Facebook page is one of the most cost efficient (read free) ways to generate awareness and collect "fans" or as I call them, customers. Start small and build on that. 

How many thousands of pounds would a Radio promotion take to get 1 customer? Well if you can effectively target your market segment for free....now your listening

Lets get started
With a multitude of tools at your disposal, Facebook makes it extremely easy to reach your business goals. But first lets decide what they really are:

1) To build awareness of your brand
2) To get new customers
3) Customer Support or Retention
4) Sell more to your existing customers

Regardless of your goal, agree on it from the very start, quantify it and monitor it regularly.

When I began our Facebook marketing activities, I wasted a lot of time! Time as a business I didn't have. Regularly replying to friends updates, and matters that don't concern you are fun, yes, but not good business sense. Once you set out your goals stick to them and do small, regular things to achieve them.

You join Facebook with no friends, it's the way it is. But don't expect people to find you or want to find you over night. Not unless your name is Tom Cruise. We recommend you get friends, family and well-wishers to help build your "supporters". This will help you be perceived as respectable from the outset.

Remember, people have to want to join your page. You cant force them to do so. Ensure you update your page frequently with photos, comments and useful information relevant to your business goals. I personally ask each of my customers to leave a message of thanks on my wall, If and only If, they are happy with my service and products. If they aren't happy...well Facebook ensures you have a way to effectively communicate with the unhappy customer and everyone will see how well your customer service is.

There are two things I know to be true in this world:

1) We're all going to die (not for a long time though)
2) People are inherently nosey, particularly those from NI...

We like to see what's going on in business, the good and the bad and this is how we play Facebook to our advantage. Your regular updates will be seen by your friends/fans, but they will also be seen by their friends/fans also. As a result they become your fan, so on and so forth.

Facebook however is not and I repeat not about selling!!! It's a never ending marketing tool with unlimited customer interaction. 

Todays Facebook chat for us were:
- Can you print onto Vinyl?
- What are your Christmas opening hours?
- I'm not going to be in for the delivery, can you reschedule for tomorrow?

I did not and will not post continuous SALE-SALE-SALE messages, as potential customers will get annoyed, then bored, then you will be hidden from their view. For example, the worlds greatest invention, Sky+ allows us to record our favourite TV shows. Yet, the first thing I do when the adverts come on is fast forward.

In todays we society select what we want to view and adverts for the most part are a big NO. Engage with fans, telling them about special events, contests or anything of interest. We did say Facebook Marketing can cost nothing, but there is considerable time involved in marketing this way, but as a new business, Facebook consistently ranks Number 1 in our marketing results. 

People are not going to flock to your Facebook page overnight. But when they do, it will be on their terms and to the marketer, this holy grail of potential customers is Golden. 

We are currently taking on a limited number of companies on which to advise on Social Media Marketing. Simply get in contact on Facebook or call 028 9002 2474.