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building on young business ideas

Shell LiveWIRE is known in Pakistan as “Tameer”, which means “Build”.

Tameer encourages a business environment through developing entrepreneurial skills in young people aged 18 – 32. The programme offers: Conceptual development of business ideas; training to help with enterprise skills and starting a business; networking with expert organisations; the opportunity to develop links for securing business; start up finance; an annual award scheme to recognise business success and to inspire others; and, follow up support to help entrepreneurs sustain their businesses.

Targeting young people aged 18-32, Tameer is registered as an independent trust governed by a carefully selected board of internal and external Trustees. It provides a range of services to inspire and develop their entrepreneurial potential across Pakistan. These include:

  • Exclusive TIDE ToT Internship programs for students.
  • Social Action Plans through British Council’s Active Citizen programme for grass-roots
  • Enterprise awareness sessions
  • Business start up training programmes
  • Business consultancy sessions
  • Assistance to access financial support
  • Tameer business awards competition
  • An interactive web service and social media ideas exchange forum
  • Exhibition opportunities
  • Access to global support e.g. Shell Game Changer.

The key to the success of the programme is in developing effective partnerships. Tameer works with co-development partners, a network of effective enterprises, and public and private sector organisations that support young people.

Operational Partner:
Small and Medium Enterprise Development Authority (SMEDA), offers mentoring and business plan development through its helpdesk service nationwide.

Development Partner:
Institute of Business Administration (IBA), helped in localization of LiveWIRE’s course      

TIDE Partner:
Institute of Business Management (IoBM) developed TIDE framework and training manual.

Implementing Partners:
British Council, Lahore University of Management Sciences, Bahria University, National University of Science & Technology

Delivery Partners:
Ministry of Youth Affairs, Aik Hunar Aik Nager AHAN, Tameer Micro Finance Bank Ltd, Khushali Bank Limited, KASHF Foundation, SME Bank Limited, ACCA Pakistan. Kaarvan Crafts and various civil society and non government organizations.

Since 2003 Tameer have come a long way. In 2009 Tameer successfully entered the next level by launching Tameer Information Desk for Entrepreneurs (TIDE) and being implementing partner of British Council’s Active Citizen programme. The scope and outreach of the programme increased by 200% with an improved success rate from 10% to 30 %.   The programme has provided enterprise awareness sessions to over 76,000 young people. It has run 126 training workshops, benefitting over 4000 young people and resulting in 400 business start-ups providing employment to over 22,500 people. Some of the significant global and local achievements of Tameer are as follows:

  • Trained 300 master trainers through TIDE internship Training of Trainers (ToT) sessions
  • 13 Social Action Plans benefiting 5,000 people executed successfully in Sind and Punjab regions
  • Tameer received highest number of LiveWIRE Go and Trade Grants (six), totalling £9,000
  • 51 young businesses recognised through Tameer local awards 
  • Rs. 1 Million  (£7,500) grants offered through local partners

The success of the Tameer programme has been recognised by all the key stake holders at various local and global forums:

  • Presented as best LiveWIRE case study at International Enterprise Promotional Convention (IEPC) 2009 in UK 
  • A social enterprise assisted by Shell Tameer through the Active Citizen programme won the British Council’s Social Action Plan Award 2011, and is one of 12 international best practice case studies to be promoted globally
  • Three entrepreneurs feature in Shell LiveWIRE’s “Hall of Fame”
  • Tameer recognized as one of the best practices in Asia at 4th UN Annual Global Compact Forum in 2006
  • Former President of Pakistan mentioned Tameer as best practice during an official visit to the Netherlands in 2004
  • Tameer case study “Bamboo Blinds” was featured on BBC World radio

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