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Elfaine Tan of Fr3b Pte Ltd – winner of Shell LiveWIRE Singapore’s Most Promising Business Award

The entrepreneur behind Singapore’s first online sampling platform, Elfaine Tan (20) has been voted the Most Promising Enterprise at the Shell LiveWIRE Singapore Awards.

A biomedical engineering graduate, Elfaine started her venture from a computer in her bedroom to enable potential customers to try free samples of products before deciding whether to buy them. The business has proved to be a great hit and has over 100 international brands as clients, with a database of 40,000 members who get to try the free samples.

Commenting on her success, the co-founder of Fr3b Pte Ltd said, “I wanted to reach out to fellow Singaporeans with something completely new and interesting. The idea of giving out free samples came to mind.”

The overall winner, and Shell LiveWIRE Singapore’s Young Entrepreneur of the Year, is Leonard Tan (30) of PurpleClick Media PTE Ltd. His business, which delivers strategic internet marketing solutions, is believed to be first company in South East Asia accredited by both Yahoo! and Google.

PurpleClick Media has enjoyed considerable success in a short space of time. From a two-man outfit three years ago, it has grown to achieve a turnover of $2.4m and employs 22 staff.

On presenting the awards, Mr Lee Yi Shyan, Minister of State for Trade and Industry, said, “More than half of the finalists started their businesses in the past one and a half years, right in the midst of the economic downturn.

“I would like to congratulate all participants and winners for daring to dream. I wish you all great success in your future endeavours.”

Commenting on the high standard of the finalists, Mavis Kuek, General Manager External Affairs and Communications, Shell Companies in Singapore said, ”They are confident, consumer savvy and have achieved much in a short space of time. They have also built their business models on strong practices and even stronger principles. Clearly they have done their market research well and are in tune with the needs of today’s modern and highly sophisticated consumers.”

The Shell LiveWIRE Singapore Awards is organised by Shell Companies in Singapore and the Institute of Technical Education (ITE), in partnership with the ITE Alumni Association and Singapore Press Holdings Chinese Newspapers Division. Not just an award, the Shell LiveWIRE Awards offer shortlisted applicants a holistic programme which includes insightful training workshops in small business management and valuable networking opportunities.



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