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Hall of Fame / Taj Trading Company


Abdul Haque Khan of Taj Trading Company
Abdul Haque Khan
Taj Trading Company

Hyderabad, Pakistan

The death of his father at an early age meant that, almost overnight, Abdul had to become the breadwinner for his family. This incredible responsibility would be a daunting prospect for many young men, but it was a catalyst for Abdul to unleash his entrepreneurial ambitions.

Following detailed market research into the market for bangles in Pakistan, and with a realisation of how run down the glass bangle industry in the country had become, Abdul started his first business venture, Taj Trading Company, to manufacture premium quality bangles for local and foreign markets.

Tapping into the high demand for bangles by women in the Sindh and Punjab regions, Taj Trading has a talent for bringing constant innovation in design and colours which has attracted a large and growing clientele. The availability of flexible sizes and Abdul’s focus on emerging trends has enabled Taj Trading to become a leading player in the bangle industry.

In recognition of the success of his business, Abdul won a Shell Tameer award in 2008 and in 2009 he was given the chance to undertake an overseas trade visit to Sri Lanka, funded by a Shell LiveWIRE International ‘Go and Trade Grant’ to develop international business opportunities. This exposure to new markets and the opportunity to learn from global mentors enabled Abdul to diversify and expand his business operations, resulting in the development of a coconut import business and a construction division.

What started from scratch, employing two staff, has grown into a medium sized company comprising three diversified business divisions with an annual turnover of PKR 10m (US $98,900) and employing 22 people.

Abdul is also playing a significant role in the training of female entrepreneurs in bangle making, and his construction division is on its way to becoming part of Shell’s supply chain, building and renovating Shell petrol stations across Pakistan.

The idea, which started out of necessity to provide a livelihood for Abdul’s family, is now providing a source of income for a much larger number of people in the community.


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