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Hall of Fame / The Nail Lounge

 

The Nail Lounge, Hall of Fame

Dalal Ahmad Al-Rahmah
The Nail Lounge
Alkhobar, Kingdom of Saudi Arabia (KSA)

Dalal Al-Rahmah is one of an inspiring new wave of young women entrepreneurs to receive support through the Intilaaqah KSA programme. Despite certain challenges facing women starting businesses in KSA, mainly in connection with needing to have male support for their venture and restrictions on travelling alone, female entrepreneurs like Dalal are making a growing contribution to the country’s economic development.

Dalal’s interest in nail art and care began as a child, and in 2008 she began to research the nail care market. She found that there was a lack of professional nail care services and that there was a gap in the market for a professional premium service.

Having trained in manicure and pedicure treatments, Dalal also researched the latest nail care products and techniques and in 2010 The Nail Lounge was launched, in Alkhobar, to provide the region’s first manicure and pedicure spa. The business provides high end treatments and exclusive nail art, ranging from spa manicures to reflexology foot massage.

Dalal’s emphasis on hygiene, and providing a relaxing and welcoming environment for her customers, enables the business to stand out from its competitors.

Two years on, the business has grown to employ six staff and caters for around 750 clients a month.

Dalal is full of praise for the support she received from Shell Intilaaqah KSA, especially in helping her with business planning and providing links to financial support. She also attributes her success to the support of her husband, mother, father, sister “Balsam” and her entire family, who continue to encourage her in her enterprise journey and in overcoming all the challenges along the way.

Inspired by the success of The Nail Lounge, Dalal is planning to open two new nail salons in the Eastern region of KSA in 2013, and is hoping to franchise the business for further expansion throughout the country and the Gulf region in general.

Dalal also hopes that her story will inspire other Saudi females to start their own businesses and achieve their potential.


 

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