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Home > Dutch entrepreneurs compete to become a LiveWIRE NL Award finalist

Welcome to Shell LiveWIRE International / Dutch entrepreneurs compete to become a LiveWIRE NL Award finalist

5th November 2012, Shell Technology Centre, Amsterdam

13 innovative Dutch entrepreneurs battled for a place in a final four shortlist to be considered for the prestigious Shell LiveWIRE NL Award 2012.

During the day, all the pre-finalists were able to attend workshops from experts in their field of expertise:

  • Pitch Training by Machteld Kooij
  • Financial advice by Louis van Garderen (Mazars)
  • Clothing advice by Marjolein Brocatus (Images Consulting)
  • Media Training by Max Christern (NRC)


To give you a taste of the quality of this year's shortlist, LiveWIRE International features a small selection of those 13 pre-finalists below.

Allocacoc
Allocacoc

Electrical power available at all times with the world’s smallest adapter plug The number of wall sockets in an average office has long been insufficient for the large number of devices that require electrical power. Allocacoc has developed the PowerCube, the world’s smallest adapter plug that can be installed anywhere, even on top of a desk. Allocacoc’s two founders, Arthur Limpens and Jixia Jiang, met while both studying Industrial Design at Delft University of Technology. Both entrepreneurs are driven by the familiar frustration of many office workers. Together with his business partner, Arthur Limpens came up with the concept of the PowerCube. This smart product is cube-shaped and considerably smaller than conventional adapter plugs. Thanks to an efficient connection system, the PowerCube is easy to secure to the desktop without the need for nuts and bolts. The great advantage of the cube is that four or five large adapters can be plugged into it.

LiveWIRE Advisor Jos Bosboom put the entrepreneurs in contact with investors to make mass production possible. What is remarkable is the fact that Allocacoc has its own production facility in China. “Our plant has a surface area of 26,000 m2 and a production capacity of 80,000 PowerCubes per month.”
(http://www.allocacoc.com/)

NX Burst Europe BV
NX Burst Europe BV
Prompted in part by the current economic crisis, the focus in the building sector is shifting increasingly from new developments to renovation in urban areas. However, the demolition of existing structures is a time-consuming and expensive affair. NX Burst Europe BV is capitalising on this in a smart way by launching the NXbursT Safety Cartridge in the construction and demolition sector. The cartridge breaks up blocks of bricks and (reinforced) concrete with a minimum of noise pollution, soil vibration and fly rock.

Based on tests conducted by such organisations as BAM in Germany (comparable to TNO in the Netherlands), the NX BursT Safety Cartridge was classified in the favourable 1.4S category. This classification indicates that compared to high explosives, the product is highly stable with regards to safety. In collaboration with the Dresdner Sprengschule in Germany, the Apeldoorn-based company is the only one in the world to have developed an accredited training course for individuals who will be using the cartridges in their work. In view of the positive reactions from the construction and demolition sector, this participant in the Shell LiveWIRE Award has been very successful.
(http://www.nxburst.eu/nxburst/)

Binkies
Binkies
The popularity of online shopping appears to be irreversible. In the eyes of Delft-based Binkies however, there is a major disadvantage to this relatively new channel for purchasing goods. Ease of purchase notwithstanding, the product experience of online shopping still cannot match a traditional trip to the shops. Binkies has devised a concept where interactive 3D technology is also designed to enhance the product experience during online shopping.

This lack of online product experience prompted Binkies to develop a platform with interactive 3D product experiences. The Delft-based company refers to a 3D product experience such as this as a ‘Binky’. 3D drawings are used to realise these Binkies, which drawings are available for many production models. From a technological perspective, the Binkies platform is comparable to YouTube. “For example, if someone has bought a new car, he’ll soon be able to send a Binky representation of that car to his friends and acquaintances by e-mail or social media.”

Remco Huijser is delighted with the nomination for the Shell LiveWIRE Award and sees this competition for innovative companies as a great forum for showcasing the Binkies concept. “LiveWIRE’s ‘Internet & New Media’ event is a unique opportunity for start-ups of interactive firms to present themselves and their business concepts to the CEOs of the large companies.”
(http://www.binki.es/)

Sit & Heat
Sit & Heat
Many bar and restaurant owners endeavour to extend the length of time their visitors spend at their establishments by equipping their outdoor areas with patio heaters. Entrepreneur Jorg Rijkschroeff devised an alternative in the shape of an energy-saving patio heater in the form of a cushion and dubbed his invention ‘Sit & Heat’. Besides their trendy appearance and comfort, Sit & Heat’s cushions mean the proprietor’s energy bills are lower and enhance the green image of his establishment.

“Compared to conventional patio heaters, the use of Sit & Heat cushions realises energy savings of up to 90%,” Jorg Rijkschroeff says, referring to the key advantage of his invention. Today, the founder of Sit & Heat is busy formulating the structure for his sales and distribution channels. While Sit & Heat is taking responsibility for its own sales in the Netherlands, this Shell LiveWIRE Award participant is seeking to collaborate with international distributors for foreign sales.

The nomination for the Shell LiveWIRE Award could not have come at a better time for Jorg Rijkschroeff. “Taking part in this competition generates welcome publicity. It’s a perfect complement for the crowd-funding campaign that we’re organising with a venture capitalist from October to the end of January.” Besides the publicity, Jorg Rijkschroeff is also counting on expanding his network thanks to his participation in the Shell LiveWIRE Award. “I know from experience what this can lead to. For instance, it was via LiveWIRE that I came into contact with DinkelDonau, a Hungarian company specialised in the production of lounge cushions.”
(http://www.sitandheat.com/nl/)

Find out more about all the pre-finalists on the LiveWIRE NL website (in Dutch).

News about the four successful candidates who will proceed to the Shell LiveWIRE NL Awards ceremony in December, will be announced shortly.


 

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