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Latest News / Interactive hospital toy for children wins US $15k top Shell LiveWIRE prize for innovation in business


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A young entrepreneur from Singapore has scooped a top prize for innovation of US $15,000 for her interactive toy which is used to reduce the anxiety and trauma often experienced by young people undergoing treatments for serious medical conditions.

Esther Wang of Joytingle has created pacification toy, ‘Rabbit Ray’, which is used to calm young patients undergoing vaccinations or intravenous chemotherapy procedures. The visual nature of the toy enables it to transcend language barriers, literacy levels and race. Since the business started in 2012, the product has been used with over 10,400 children in several hospitals throughout Singapore.

Joytingle’s innovative approach impressed the judges who noted that the innovation has real potential to enable growth in turnover, job creation and profitability moving forward. They were also particularly impressed by the way the product appeals to both children and healthcare providers.

Commenting on her success, Esther Wang said, “I am grateful to Shell LiveWIRE for supporting Joytingle’s work. With Shell’s support, Rabbit Ray can reach more young people in the world, and we can develop more healthcare curriculum according to children’s needs.”

Joanna Cochrane VP Social Performance at Shell said, “Joytingle is a great example of how an innovative approach contributes to making a positive impact to business, and I congratulate Esther Wang on her success. 

“Innovative, wealth creating businesses are important drivers of economic growth and each of our ten award winners are having a positive impact in their respective business sectors. Shell LiveWIRE is proud to support such innovative enterprises to grow and achieve long-term sustainability.”

The Shell LiveWIRE Top Ten Innovators Awards programme offers young entrepreneurs, who have shown success through innovation to build their business ventures, the opportunity to receive further investment. By supporting innovation, Shell LiveWIRE intends to not only promote the long-term sustainability and growth of the individual winners, but to create role models for future entrepreneurs. The inaugural 2015 awards saw 27 businesses compete for a place in the top ten, representing ten Shell LiveWIRE programmes around the world, and encompassing a diverse range of industries.

Nine other businesses, who have benefited from one of the 16 Shell LiveWIRE programmes operating globally, shared in funding totalling US $60,000.

Three businesses received runner up prizes of US $10,000 each:

IDEAS Indonesia, founded by Adi Reza and Ronaldiaz Hartantyo, produce a mushroom cultivation kit called Growbox. Growbox empowers people in urban areas to grow their own food and educates people about accessible, sustainable food sources. The partners are now preparing to export to Singapore, Hong Kong and China. They are also looking to diversify the business, identifying the mushroom Mycelia as a low cost, sustainable, bio-degradable material when paired with agricultural waste.

LapPro Solutions was started by Syed Yasir Hassan to improve access to new, revolutionary surgery techniques in Pakistan. His medical innovation, LapBOX simulates laparoscopic surgery, providing a training resource for surgeons to learn and practice the technique at a fraction of the cost of comparable products. Started in 2014, the business has the potential to dramatically improve access to progressive surgical training and contribute to greater funding in other areas, as hospitals are able to reduce costs.

KwickScreen from the UK was founded by Michael Korn in 2010. Its KwickScreen Pro is a portable, retractable and printable room divider. Initially designed to serve the acute healthcare sector, the product is now also widely used in medical simulation, airports and the hospitality industry. Today, KwickScreen employs 20 full time staff, operates through an international network of distributors, and has developed a reputation as the world’s most versatile temporary screen.

The following six businesses received merit awards of US $5,000 each:

Amber Energy from the UK was started by Nick Proctor in 2010 to support businesses in the purchase and management of their energy, with the aim of increasing operational efficiency and implementing the most cost-effective use of resources. Providing consultancy and energy management solutions, Amber Energy source suppliers, introduce initiatives to encourage energy conservation and implement renewable energy initiatives within their operations. Amber Energy has grown to employ 23 full time staff and forecasts a net profit of £1.7m (US $2.5m) this year, as turnover continues to grow by 70% per year.

SK Motor Syndicate from Pakistan is a vehicle restoration, modification and repairs company with a used car retail arm. By placing an emphasis on technology, the business’ founder, Shakaib Uzzaman Khan provides a unique service within the regional market through reprogramming and building circuits. Since starting his business in 2011, Shakaib has become a figurehead for entrepreneurial achievement in the local area, speaking at universities and other high profile forums on his experiences, to inspire aspiring entrepreneurs.

Caffé Letterario Artemisia from Italy is a non-profit cultural space and café run by Domenico Pizzichillo. Operating since 2013, the business provides art, craft, music and educational services including running events such as training courses, creative workshops and conferences. In addition, the space provides catering focused on healthy products with a low carbon footprint. Domenico has created a sustainable business model for cultivating cultural services within small, isolated towns and villages.

Kaghaz Kay Karnamay which was founded by Wajiha Tariq in 2010, and is based in Pakistan, is a craft papermaking and recycling enterprise which repurposes waste to produce a diverse range of paper products. The low levels of capital investment needed to become a handmade paper producer has generated an increase in local entrepreneurship. Since July 2015, the company has been a supplier to Shell’s media partners in Pakistan, engaging Shell’s key stakeholders and contributing to its environmental commitments.

RI.INNOVA from Italy was founded in 2014 by Alessandra Angiulli. The business produces and installs wallboards fronted with stone cladding made from calcarenite stone, a traditional Mediterranean material, not in common use, but still highly desirable for its aesthetic and technical qualities. Alessandra invented a transformative process to produce a product that would match the versatility of competitors and retain the desirability of the original material, with the added environmental benefits of using reclaimed stone.

Unique Diamond LLC was founded in 2010 in Oman by Hadi Ali Al-Sarhani. The company provides a solution to challenges within the agricultural sector, including the increasing resistance of pests to traditional fumigation chemicals, and concerns over their effect on public health. The company is now Oman’s sole distributor of ECO2FUME, an eco-friendly pest control fumigant and has grown to employ 10 staff, with further plans to diversify into caravan renting.


Interactive hospital toy for children wins US $15k top Shell LiveWIRE prize for innovation in business
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