This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more hereX

Home > News > Latest News

Latest News / Shell announces final five in Bright Energy Ideas Challenge


Shell has announced the five finalists in its Bright Energy Ideas Challenge; the new competition to find the most innovative and scalable smart mobility start-ups in Europe. They will compete for a top prize of €25k (US $28k) in cash and a convertible loan of €100k (US $112.3k) from Shell Technology Ventures, plus exclusive coaching from Shell.

The five finalists were selected from a total of 219 entries from 36 countries, on the basis of their innovative concepts and prototypes. Over one in five entries came from the Netherlands (21%), followed by the UK (10%) and France (8%). Most applications were from the Energy & Cleantech sector (21%), followed by the Automotive industry and the Internet of Things, which contributed 20% and 13% respectively.

The five finalists are:

AddVolt, from Portugal, has developed a system that can make clever use of the brake energy and solar energy on board lorries to power their cooling systems.

From Germany, Konetik is pushing forward with a mobile application that allows companies to deploy their vehicle fleet better and more efficiently.

Israeli business Neomatix has devised a smart sensor that monitors the status of a vehicle’s tyres. One of the functions of the sensor is to contribute to a reduction in CO2 emissions by giving a warning when the tyre pressure is too low.

Two Dutch finalists are both focusing on parcel delivery logistics: Trunkrs provides a platform that gives motorists on the way to their destination the option to pick up a parcel to deliver close to where they are going. This way, the often empty space in cars can be used better, and the motorist receives a payment. Similarly, PickThisUp has developed an innovative platform to bring together the sharing economy and delivery logistics. The service looks for a suitable transporter for the route a parcel has to take.

“We are impressed by the large number of entries, which include many really innovative start-ups,” says Geert van de Wouw, Managing Director of Shell Technology Ventures. “Ultimately we will have to choose a winner, and that’s not going to be easy. But it is positive to find that so many people at so many start-ups are involved with the important challenges of our time: smart, clean and efficient transport ideas for the future.”

Commenting on the selection of the finalist businesses, Eliron Ekstein, Programme Lead, The Connected Customer (Digital Energy and Transport Services), Shell, said, “The decision on the final set of companies was not easy, as the number of quality applications is indeed overwhelming. In selecting the final five, we have applied the three ‘lenses’ for digital new energies: will it matter? (is the problem being tackled big enough and therefore represents significant demand); will it work? (is the solution feasible from a technological, operational and legal perspective); and finally, will they win? (does the profile of the team fit to meet its ambition, and can it also grow with Shell’s help).”

Celina Wang, Shell LiveWIRE Netherlands Programme Manager, said, “This Challenge has gone viral with the promotional video viewed over 930,000 times on YouTube. Through this Challenge we would like to enhance both Shell’s entrepreneurial engagement and collaboration within the energy transition.”

The winner of the Bright Energy Ideas Challenge will be announced during the Generation Discover Festival in The Hague on the 4th of October.

Shell launched the Bright Energy Ideas Challenge to provide opportunities for early stage start-ups to gain financial support and exclusive coaching from Shell. The challenge has a specific theme matching Shell’s strengths, creating the perfect juncture for collaboration. This challenge focuses on smart mobility which will become increasingly important for future generations as the world’s population increases, demanding cleaner and more efficient transport. Shell is innovating in this space from fuel technologies, to a new concept car and wishes to accelerate the development of smart mobility solutions via open innovation. This challenge provides Shell with the opportunity to engage with the start-up ecosystem and keep updated with new technologies that could be one of the solutions to our future energy demands.


Shell announces final five in Bright Energy Ideas Challenge
Increase Font Decrease Font