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Shell Intilaaqah Oman has held a special event to showcase some of the inspiring entrepreneurs who have created successful businesses with the help of the programme.

Hosted by Shell Oman’s Country Chairman, Chris Breeze, the event enabled four of the programme’s inspirational alumni to talk about the highs and lows of their entrepreneurial journeys, and the role Shell Intilaaqah has played in their success.

In addition to Chris Breeze, representatives from Shell’s External Relations and Social Performance teams attended, along with delegates from the private sector, to hear from the four entrepreneurs and to learn more about the services provided by Shell Intilaaqah Oman, following its revamp as part of Shell’s Fifth Gift to the Nation.

Hamoud Al Amri, whose business Dukan Al Asal specialises in the production and marketing of Omani honey products, is extremely appreciative of the support he received in establishing his business, saying, “Shell Intilaaqah helped me to overcome my biggest business challenge – marketing my products effectively. Now, I supply duty free outlets in airports, and have opened my first shop in Muscat. So, thank you Intilaaqah!”

Khalid Al Harthi, spoke of the impact that Shell Intilaaqah Oman had on the development of his business, Khaltech, which produces a smart automatic incense burner for use in Mosques, government offices and homes.

Khalid said, “The main challenges I faced when starting my business were to do with marketing and finance. Shell Intilaaqah organised several workshops on these topics, which gave me the essential skills to market my business and manage my finances, and the business began to grow, thanks to Intilaaqah!”

Another alumnus to express his gratitude for the role Shell Intilaaqah played in his enterprise journey is Abdul Majeed Al Zadjali, of Noor Muscat Technology, a digital design agency specialising in website and app development for customers in the banking, government and education sectors. Abdul said, “I appreciate the support I received from Shell Intilaaqah. The training had a direct influence on my business’ mission, and I hope to participate in future Intilaaqah programmes.”

The audience also gained an interesting perspective from an entrepreneur who moved from being an Intilaaqah trainee to becoming an Intilaaqah trainer. Yousuf Al Hashami’s business, International Federation Institute, provides management and human resource development training for clients in the government, private and military sectors. As well as benefitting from Shell Intilaaqah’s start-up support, Yousuf’s business became a provider of enterprise training for the programme. Yousuf said, “The Institute was started in 1996, and with Shell Intilaaqah’s support, the start-up phase was very smooth.

“Also, delivering enterprise training for Shell Intilaaqah Oman enabled us to enhance the business’ reputation across the country, and opened up new opportunities for growth.”

Commenting on the alumni event, Najwa Alkindi, Executive Director, Shell Intilaaqah Oman, said, “The event enabled us to reconnect with our alumni and to hold a mutually beneficial conversation about their business journeys, and the added value we can make following the relaunch of Intilaaqah.

“It also presented the opportunity for the entrepreneurs to meet our Country Chairman and to network with other important stakeholders.

“It’s great to hear about the contribution Intilaaqah has made to the success of these enterprises, and we will be launching an Intilaaqah Club at the end of Q3 with an exciting programme of events to further support our alumni to achieve their entrepreneurial potential.”

Shell Intilaaqah Oman was recently revamped and relaunched as part of Shell Oman’s Fifth Gift to the Nation. The new look Shell Intilaaqah programme aims to support all stages of entrepreneurship from creating an innovative business idea to supporting the growth of new start-ups. It involves five stages of modular training, counselling and tailored support for the different stages of entrepreneurship.

The programme will focus on the development of entrepreneurs and businesses with high growth potential, and will develop several strategic partnerships with funders and other partners who can support growing enterprises through, for example, business incubation and market linkages.

Intilaaqah will also introduce a world-class award scheme for business start-ups to foster and encourage an innovation culture in the SME sector across Oman.


Shell Intilaaqah Oman showcases alumni success
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