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Entrepreneurs behind innovative businesses in the medical, papermaking, fumigation and tourism sectors, have attributed product development, business growth and market expansion to their success in the inaugural Shell LiveWIRE Top Ten Innovators (TTI) awards in 2015.

Wajiha Tariq, founder of Pakistan based eco-friendly papermaking company, Kaghaz Kay Karnamay (KKK) says that her 2015 TTI award enabled her to scale the business and become a registered supplier to some of Pakistan’s biggest companies.

With the support of Shell Tameer, the Shell LiveWIRE programme in Pakistan, Wajiha was able to transform her passion for art into a commercial recycling venture with the launch of her paper making business which repurposes waste to produce a diverse range of paper products.

As a result of her involvement in the Shell Tameer programme, KKK became a supplier to Shell’s media partners in Pakistan, in July 2015, engaging Shell’s key stakeholders and contributing to its environmental commitments.

Following her success in the Top Ten Innovators awards, Wajiha used her prize (US $5,000) to scale up her production in order to reach out to larger corporate clients with her eco-friendly products and gifts. She also invested in the development of eco-friendly plantable paper products.

Commenting on the impact of her TTI award, Wajiha says, “Our Shell LiveWIRE Top Ten Innovators award enabled us to become a registered supplier to some of Pakistan’s biggest names in dairy, pharmaceuticals, IT and tobacco.

“The award also enabled our plantable paper initiative to become a reality and allowed us to convince others of its value.

“The award money was essential for our growth and played a vital role in sustaining our business. It supported our vision of building KKK into a community enterprise. It was also a vote of confidence in our project, and crucial in reaching out to potential stakeholders in order to achieve our goals.”

Portable solution

Another entrepreneur, Syed Yasir Hassan, Founder of medical training company, LapPro Solution, invested his TTI Runner Up award (US $10,000) into developing a portable version of his surgical skills training product.

LapPro provides training simulators so that surgeons can practice laparoscopic surgery techniques. This smart solution provides an essential training resource at one tenth of the cost of competing products.

Explaining the benefits his TTI award has delivered to his business, Syed says, “We had the idea of changing the product design to a portable model, but were lacking the funds for the development.

“Our TTI award enabled us to achieve this ambition and my dream is becoming a reality.

“The Shell LiveWIRE Top Ten Innovators award was a milestone which fuelled us to reach our destiny.”

Syed says that the new portable design has reduced production costs by half, and that he has established a team to work in partnership on the development comprising three founders and five team members.


Hadi Ali Al-Sarhani, Founder of Oman-based fumigation and tourism company, Unique Diamond, used his 2015 TTI Merit Award (US $5,000) to improve efficiencies and to leverage management services to give his business a competitive edge.

His TTI award also enabled Hadi to diversify his business from eco-friendly fumigation services into tourism, IT, and logistics services, including caravan rentals and eco-tourism.

Summing up the impact of his TTI award, Hadi says, “The award was a real catalyst for my business. It enabled me to diversify and breakthrough as a business leader of the year. People are seeing my business’ unique impact in their everyday lives."


Shell LiveWIRE awards advance innovative businesses
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