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Latest News / Three in four Millennials see business as a force for social good


Millennial Lady 

Over three in four (76%) of Millennials believe businesses are a force for positive change within their communities, according to the Deloitte Millennials Survey 2017.  Furthermore, 74% believe business has the potential to solve the challenges facing the world which most concern them. In addition, 62% reported that they believe business leaders were committed to helping improve society.

Reflecting this, 86% of participants expressed that the success of a business should be measured on more than monetary performance.

Collecting together the views of nearly 8,000 millennials from 30 countries, the report also revealed a decrease in confidence across the demographic. 65% of respondents reported they would prefer full-time work to self-employed roles such as freelance jobs or consultancy; a challenge for entrepreneurship.

Countering this view, flexibility in work was highlighted as a priority for many, with 66% reporting flexible work improved their wellbeing, health and happiness, with 65% reporting it enhanced their work-life balance.

There was a contrast between the outlook of millennials in emerging markets and those in mature markets. In emerging markets 71% of respondents reported they believed they would be financially better off than their parents, whilst in mature markets the figure was only 36%. 

The full report can be viewed here.


Three in four Millennials see business as a force for social good
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