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Latest News / Millennials believe in the power of business

 

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A new report reveals that 88% of millennials perceive business as having a positive impact on the world, with a strong correlation between social optimism (the view that their social and political situation was improving) and positive perceptions of business across the globe.

The 2017 Deloitte Millennial Survey, titled ‘Apprehensive millennials: seeking stability and opportunities in an uncertain world’, which takes a worldview of 19-35 year olds and their relationship with business, also revealed that 74% believe business has the potential to make a positive impact on the issues which they stated gave them greatest concern, including economic and social progress, conflict, inequality and corruption. More than three in five viewed business leaders as committed to helping improve society, and 65% thought that ‘businesses behave in an ethical manner’.

Respondents were also asked about the impact they believed businesses have made across a range of sectors and business types, revealing that whilst the majority held positive attitudes on the potential of business, they did not believe that most businesses were currently fulfilling that potential. The exception to this trend were charities and NGOs, and, more importantly, local businesses, which exceeded the expectation for their impact, demonstrating the powerful, positive effect local businesses are perceived to make on their communities.

To access the report, please click here 


 

Millennials believe in the power of business
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