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Latest News / Developing bright business ideas online

Embark on your enterprise journey

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Shell LiveWIRE International has launched an enterprise e-learning zone to enable people to develop and evaluate business ideas online.

The ‘Bright Ideas’ e-learning zone is based on one of Shell LiveWIRE’s most popular enterprise training programmes which has delivered face to face support to enable tens of thousands of young people around the world to develop and shape their business ideas.

The launch of Bright Ideas online will provide anyone, anywhere in the world with an opportunity to come up with a business idea and to evaluate the potential to take it further.

By using the Bright Ideas e-learning zone, users will be able to:

  • Develop their creative thinking abilities
  • Understand the skills and characteristics of successful entrepreneurs
  • Generate a list of possible business ideas
  • Evaluate the ideas generated
  • Develop a personal action plan
  • Know how, and where to go, to take the idea further

Bright Ideas enables the user to embark on their enterprise journey and guides them through the initial stages of developing a business idea, in three modules: ‘Do you have an idea?’; ‘Do you have the skills?’; and, ‘Where next?’.

Bright Ideas facilitates the learning experience through an interactive series of information slides, and audio guides that prompt thoughts and actions on the part of the user. There are 20 questions to help develop a business idea, and quizzes to test the participant’s understanding and entrepreneurial aptitude. Candidates are provided with their own journal to record their thoughts and actions as their business ideas form and evolve, and there are links to downloadable sources of useful business information, advice, tips and signposting to additional enterprise support. Case studies of successful young businesses supported by Shell LiveWIRE provide the inspiration for the user to emulate their success, and participants are given their own personal action planner to help them plan the next steps on their enterprise journey.

Emmanuel Anyim, Shell Social Performance Lead; Local Content and Enterprise Development, said, “Shell is delighted to be supporting Global Entrepreneurship Week by launching the online version of one of Shell LiveWIRE’s most popular face to face enterprise awareness training programmes.

“Bright Ideas online can help anyone, anywhere in the world, to devise and assess a business idea, even if they don’t have access to a local Shell LiveWIRE programme. Providing people with an entrepreneurial spark may just be what’s required for them to embark on a longer enterprise journey, with the potential to create economic opportunities for themselves and others.”


Developing bright business ideas online
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