Latest News / LiveWIREs Get Inspired GEW 2016: Esther Wang

 

 

Celebrate Global Entrepreneurship Week with Shell LiveWIRE International! This #GEW2016 we have brought together some of our most inspiring young entrepreneurs and asked them to share their advice for start-up success. In this video, Top Ten Innovators 2015 winner Esther Wang explains why she believes small businesses can act big and the value of mentors.

Entrepreneur: Esther Wang
Business: Joytingle Pte Ltd
Country: Singapore

Esther Wang is the creator of ‘Rabbit Ray’, an interac-tive toy used to reduce the anxiety and trauma expe-rienced by young children undergoing medical treat-ments. The current design focuses on vaccinations or intravenous and chemotherapy procedures. The visu-al nature of the toy allows it to transcend language barriers, literacy levels and race. Since the business was started in 2012 the product has been used with over 10,400 children in several hospitals throughout Singapore.