This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more hereX

Home > News > Latest News > Game-changing fashion app founder is 2014 Shell LiveWIRE UK Young Entrepreneur of the Year

Latest News / Game-changing fashion app founder is 2014 Shell LiveWIRE UK Young Entrepreneur of the Year

Shell’s commitment to youth enterprise

Shell LiveWIRE prize winners with Dawn Whiteley (NEN) and Christelle Langenhoven (Shell)

Daniel Murray, a 28 year old entrepreneur from London, has won the 2014 Shell LiveWIRE UK Young Entrepreneur of the Year award. His business has developed an app, ‘Grabble’, which lets mobile shoppers browse through an endless feed of fashion products and save these items into personalised collections to buy immediately, or at their own convenience later, through the app or the desktop site. The service also sends shoppers sale alerts on items they have ‘Grabbed’.

Grabble is destined to level online shopping by allowing smaller retailers to gain direct access to 18-30 year old consumers and trade alongside larger brand names. Daniel was inspired to design Grabble after running a daily deal site where smaller brands struggled to compete against bigger retailers. Since entering the Shell LiveWIRE programme in January 2014 and winning a monthly award, the app has generated over 61,000 downloads within two months, trended nationally on Twitter and been featured as ‘Best new app’ in 34 countries on the app store, with users averaging three million swipes a week.

Daniel stood out as the winner from more than 600 start up businesses – each reflecting innovative ideas that could become leading brand names of the future. Grabble received £10,000 (US $15,600) of funding alongside exclusive mentoring sessions with a Shell Foundation Business Development Executive, who will closely review the business with the aim of helping Daniel identify opportunities for strategic growth, particularly in expanding into the booming Asian online market.

Daniel said, “Winning Shell LiveWIRE Young Entrepreneur of the Year is such a fantastic honour and is a great vote of confidence in Grabble’s potential to connect smaller brands with young fashion consumers. The funding, business workshops and mentoring programme will help me take the next step by developing software for all mobile platforms, while Shell’s endorsement will be a real boost when we discuss our future with venture capitalists in the US and China.”

Shell LiveWIRE judge Carrie Bedingfield, Founder of 50th Generation, said, “I really believe in Daniel. Lots of people develop apps – but Grabble is a game-changer, opening up the industry to smaller retailers. I can see Grabble creating huge growth for the wide range of smaller shops who could never compete with the high street giants on marketing budget alone.”

Shell LiveWIRE UK Future Impact Award

This year’s entries included a wide range of innovative business ideas, from sports safety equipment to renewable energy. Reflecting the extremely high quality of this year’s applicants, Shell awarded the Future Impact Award to 24 year old Samuel Etherington, founder of Aqua Power Technologies, a revolutionary wave power energy generator. This award is for innovative and potentially industry-changing ideas, and Samuel hugely impressed the judges with his unique approach to converting wave energy into electricity.

Shell LiveWIRE judge Clare Harris, Partnerships Manager, British Library Business & IP Centre, said, “Sam is an inspirational winner. A rare breed, he is a young engineer who has successfully taken his entrepreneurial idea to fruition. Aqua Power Technologies has impressed me by building on existing renewable technologies and delivering a product that could bring this technology into the mainstream.”

Samuel said, “It’s amazing to have recognition of the potential of Aqua Power from Shell LiveWIRE. Engineering runs in my family and the award offers a real opportunity to showcase to other young people how their passion for science, technology, engineering and mathematics can be combined with starting up their own business. We believe our technology is unique and industry-leading, and that’s what’s important – helping to tackle the challenge of renewables through efficiently converting energy from waves straight to the grid. The Shell LiveWIRE funding allows me to patent one of our three main products, something which is vital in helping us approach investors for Aqua Power in the future.”

Shell’s commitment to youth enterprise

Erik Bonino, Shell UK Chairman added, “Young entrepreneurs are the future job creators and industry innovators in the UK, and we are committed to playing a role in encouraging and investing in them. Shell is proud of the thousands of young entrepreneurs we support in their start up journey; some of them include Innocent Drinks, Shutl, the one hour delivery service recently acquired by eBay, and Pavegen, the technology that converts kinetic energy from footsteps into electricity, which has signed their largest contract to date with Shell earlier this year.”

Shell LiveWIRE launched its mentoring programme during Global Entrepreneurship Week which directly responds to the findings of a report, 'Unlocking Ambitions, Creating Growth’, by the Prince’s Youth Business International (YBI) and Shell LiveWIRE. The report recommends that young UK entrepreneurs are given greater access to business mentoring to allow them to fulfill their potential.

All eight Shell LiveWIRE Young Entrepreneur of the Year finalists will receive mentoring from a Shell employee as well as a Shell LiveWIRE alumni member, who will be specifically chosen to help the entrepreneur fulfil their individual business ambitions. The mentoring package is designed to give the finalists a combination of support from those who have been in their shoes a few years ago when they started up their own business as well as strategic corporate support.

Over the last 32 years, the Shell LiveWIRE UK programme has awarded over £5 million (US $7.8m) of funding to approximately 5,100 young entrepreneurs across the UK, and is an important part of Shell’s commitment to inspiring and supporting the next generation of young people to innovate and provide real solutions to today’s societal challenges. 67% of businesses supported through the programme between 2009 and 2012 are still trading today; higher than the national average of 40% of businesses trading 12 months after starting up.



Game-changing fashion app founder is 2014 Shell LiveWIRE UK Young Entrepreneur of the Year
Increase Font Decrease Font