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Latest News / Let's Go Trade Case Study: Emeno


Yuli Anita

Emeno Nursing Wear, South Tangerang, Banten, Indonesia 

Visited: UK

Dates: August 2015

Grant: US $3,000

Yuli created Emeno Nursing Wear to offer a solution to new mothers, designing and producing fashionable garments which enable then to breastfeed their babies easily and discreetly.

Let’s Go Trade funding offered Yuli the opportunity to undertake a research trip to London, one of the ‘big four’ fashion capitals of the world, to explore current industry innovations, best business practices and potential for international trade.

During her UK trip Yuli visited one of the industry’s leading educational facilities, The London College of Fashion at the University of Arts London. She also attended a B2B event hosted by one of the industry’s most cutting edge organisations, MODA. Through her experiences she learnt about the processes behind fashion buying, the current benchmarks of the industry and methods of product development.

Yuli invested the knowledge she acquired on her trip into the business practices of Emeno Nursing Wear, with the company now placing ‘focus on existing business processes and practises to improve efficiency, find new customers, cut down on waste and increase profits.’ Through small, attentive changes she increased efficiency, expanded her customer base, cut waste, improved sales turnover and experienced a 10% increase in profits. Looking to the future, Yuli forecasts Let’s Go Trade has made a significant impact on Emeno Nursing Wear’s profits, sustainability and potential for growth.

Identifying research and development as a ‘valuable tool for growing and improving business’ during her trip, Yuli placed significant emphasis on developing the skills of her team in design, research and product development. She now invests more in product improvement and in graphic design for displays and promotional material to bring existing branding up to international standards.

In addition to the direct influence Yuli’s UK visit had on her business, it has broadened her ambitions for Emeno Nursing Wear. She explains, ‘Being visible and getting noticed is a big benefit of Let’s Go Trade’s networking,’ and now Yuli envisions the brand ‘growing up to be a worldwide business.

“There are always lots of opportunities that come from Let’s Go Trade networking, including joint ventures, partnerships and public speaking. I feel like there is a brighter opportunity ahead waiting for my business.”


Let's Go Trade Case Study: Emeno
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