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Latest News / Shell showcases Intilaaqah at major Middle East petrochemicals conference

The Gulf Petrochemicals and Chemicals Association’s 9th Annual Forum

Shell Intilaaqah at petrochemicals conference

Shell chose to showcase Intilaaqah (the brand name for Shell LiveWIRE in the MENA region) at a major petrochemicals conference in Dubai recently in order to promote its social investment in the Middle East to some 2,000 key industry stakeholders.

The Gulf Petrochemicals and Chemicals Association’s 9th Annual Forum is the region’s leading industry conference, facilitating debate and discussion on the future direction of the industry and offering extensive opportunities to develop important business contacts and extend networks. The event also presented several themes around social investment and its positive impact in maintaining a license to operate in the Gulf region.

One of the event’s major sponsors is Shell’s joint venture partner, SABIC, (Saudi Basic Industries Corporation), one of the world’s leading manufacturers of chemicals, fertilisers, plastics and metals, and as such Shell’s activities in Saudi Arabia (KSA), including Intilaaqah KSA, were given particular emphasis.

Shell took a large exhibition booth at the event with the theme of ‘Smart Energy, Smart Societies’. Toyin Malumi, Commercial-Stakeholder Manager, Shell Markets (Middle East) Ltd, who coordinated the Shell booth at the event said, “The objective was to communicate that we are committed to becoming the most innovative energy company in the world, and that with customers and partners, we apply innovative thinking across our business, now and for the future.”

The Shell Intilaaqah programme demonstrated Shell’s contribution to the development of ‘Smart Societies’ and was promoted to delegates through a video highlighting the current Shell Intilaaqah programmes in Saudi Arabia, Oman and Egypt. A programme factsheet, outlining the key features and outcomes of each of the three programmes was also made available on the stand, and a programme location map and images of Intilaaqah beneficiaries gave the booth an impactful visual appeal.

Toyin Malumi said, “The Shell Intilaaqah programme demonstrates our commitment to entrepreneurship development in the region, helping young entrepreneurs to turn bright ideas into a long-term source of income.”

The first Intilaaqah programme was launched by Shell in Oman in 1995 to mark the 25th anniversary of the reign of Sultan Qaboos bin Said. Seven Shell Intilaaqah programmes have operated in the MENA region and as a result Shell Intilaaqah has to date:

  • Delivered enterprise development training to 24,781 young people.
  • Supported 4,764 business start ups which have created 11,215 new jobs.

  • The ‘Smarter Energy’ theme for the booth featured a model of ‘Glasspoint’; a solar energy company in which Shell has an equity stake. The company manufactures solar systems that use rows of curved mirrors in greenhouses to turn water into steam, which is then injected into oilfields to heat and soften heavy crude so it will flow more easily. This replaces the need for gas or fuel based steam systems. Initially the technology is being used in enhanced oil recovery applications, and is currently being piloted in Oman.

    Alongside Shell Intilaaqah, the Glasspoint model reinforced the messages that Shell:

    • Invites innovators to tackle the problems of energy production and helps turn the best ideas into reality.
    • Enables bright ideas from its people and partners to spark groundbreaking technologies.
    • Is committed to enterprise development and job creation in the region.

    The booth was staffed by a number of Shell personnel during the three day event, including Nawaf Almusra, Programme Manager of Shell Intilaaqah KSA, Mohammed Alzomaia, Shell KSA Government Relations, and a record representation from the Shell Chemicals Leadership Team.

    Key speakers at the event included Graham Van’t Hoff, Executive Vice President, Shell Chemicals, who gave a keynote address which mentioned the success of Intilaaqah in the region. Other VIP speakers were: HE Dr Mohammed Saleh Abdulla Al Sada, Ministry of Energy & Industry, Qatar; Khalid Al Falih, President & CEO, Saudi Aramco; Andrew Liveris, Chairman, President & CEO, Dow Chemical Company; and, Jean-Lou Chameau, President, King Abdullah University of Science and Technology, Saudi Arabia.


Shell showcases Intilaaqah at major Middle East petrochemicals conference
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