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Home > News > Latest News > Shell Tameer campaign raises US $50,000 to support young entrepreneurs

Latest News / Shell Tameer campaign raises US $50,000 to support young entrepreneurs

'Build the Future’

Young entrepreneurs building a new product

A special enterprise campaign led by Shell Tameer, the LiveWIRE programme in Pakistan, has raised US $50,000 to support the development of young entrepreneurs.

As reported on this website previously, Shell Tameer launched its nationwide appeal during Ramazan for financial donations to provide seed capital for students from SOS Technical Training Institute and The Hunar Foundation to start up their own businesses, with support from the programme. The ‘Build the Future’ campaign will eventually kick-start up to 100 enterprises from each institution.

Starting in January 2015, Shell Tameer will deliver 35 customised enterprise development workshops to enable the students to transform their enterprising ideas into sustainable businesses. The workshops will cover six main themes including: business ideas generation; market research; business planning; financial management; human resources; and a six week apprenticeship programme to equip 400 participants with various technical trade skills in areas such as car and motorcycle mechanics.

The funds raised from the campaign will provide the start up capital required to launch some 200 new start ups which will create around 1,000 employment opportunities and will improve the livelihoods of over 6,000 people in the local community.

Shell Tameer expects that many of the business start ups from the automotive, electrical and mechanical sectors will become aligned with Shell’s value chain, and that some of them will have the potential to become Shell suppliers, Lube shop retailers and sub contractors.

The ‘Build the Future’ campaign which focused on five major Pakistani cities namely, Karachi, Lahore, Rawalpindi, Islamabad and Peshawar, engaged with some 30,000 people through promotions at prominent Shell retail sites and appeals to key stakeholders including hauliers, retail site owners and lubricant distributors through Shell business leadership teams. Also, throughout the month of Ramazan, the campaign’s media partner, Express Group, provided valuable publicity opportunities in its newspaper titles by featuring successful Tameer supported businesses, illustrating the far reaching socio-economic impact of youth enterprise generation.

One of the Shell Tameer supported entrepreneurs who featured in the publicity campaign was Shakaib Khan who set up an auto-repair workshop, SK Motor Syndicate in 2008. With Shell Tameer’s help, he developed a business plan and designed marketing strategies that transformed SK Motors into a ‘one stop shop’ for various auto solutions. He has now expanded the business to 14 outsourced firms, training and employing over 75 mechanics.

Commenting on the impact of the campaign to date, Afshan Khan, Programme Manager, Shell Tameer said, “The Build the Future campaign has been a tremendous success, and we’ve received lots of extremely positive feedback from stakeholders and entrepreneurs whose stories and successes were shared during Ramazan. The campaign was also featured on the Shell global website, which is a great endorsement!

“We will be developing a new wave of young entrepreneurs with the funds collected, who will create new jobs and improve the livelihoods of many others.

“Our customised enterprise support will enable many of the new start ups to align with Shell’s value chain, including new mechanic shops, and sub contractors in electrical and mechanical businesses, creating real benefits for the entrepreneur, their community and for Shell.”

Over the past decade, Shell Tameer has helped to create 3,000 businesses which have generated employment for 25,000 people across Pakistan. 


Shell Tameer campaign raises US $50,000 to support young entrepreneurs
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