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Home > Shell Iniciativa Jovem wins prestigious award for sustainable entrepreneurship

Welcome to Shell LiveWIRE International / Shell Iniciativa Jovem wins prestigious award for sustainable entrepreneurship

Presented by the Municipal Chamber of Rio de Janeiro

Leo Filardi receives the award from Marcelo Queiroz

Shell Iniciativa Jovem, the LiveWIRE programme in Brazil, has received a prestigious award for promoting entrepreneurship in a sustainable way from the Municipal Chamber of Rio de Janeiro.

Presented by Councillor Marcelo Queiroz, the award recognises the work of Shell Iniciativa Jovem in promoting entrepreneurship in a sustainable way, by enabling young entrepreneurs to create businesses that are socially responsible, environmentally friendly and economically viable.

The award underlines the importance that the programme puts on enabling young entrepreneurs to achieve its ‘Sustainable Development Seal’, which acknowledges that their newly started businesses are economically and environmentally sustainable.

In order to achieve the Seal, the entrepreneurs have to successfully complete the 12 month Shell Iniciativa Jovem programme which divides into two distinct stages. Over the first six months of the programme, the participants focus on researching and developing a viable business plan. During this phase the budding entrepreneurs have access to the programme’s training resources and business development tools, along with access to mentors, other young entrepreneurs and academics for business advice and guidance. At the end of the first stage, the participants have to pitch their business plans to a judging panel which assesses the commercial viability of the business idea. If successful, the entrepreneur embarks on the programme’s second stage, which involves starting the business and testing the market’s reaction over a period of six months.

Businesses which successfully complete their first six months of trading are then assessed for the Seal under three main criteria: Governance and management; vision and strategy; and, environmental impact.

By receiving the programme’s Seal certification, each of the entrepreneurs has demonstrated that they have an economically viable business model and that their companies are environmentally and socially responsible.

We reported in the 27 May issue of Let’s Go...Share that 15 new start ups, ranging from tourism to video production and sport for the blind to environmental consultancy, are the latest companies to receive the Seal.

Speaking about the impact achieving the Seal has had on his business, Mauana Simas from Nós Todos Filmes said, “The programme was essential for the development of Nós Todos Filmes. I graduated in journalism and had no idea how to manage a company. All the support I received from Shell Iniciativa Jovem enabled me to understand how the whole process is done, and allowed me to develop my business strategy to ensure my company has a positive impact in Brazil.”

Explaining the importance of the award, Leo Filardi of Shell Iniciativa Jovem said, “We are delighted with this fantastic endorsement of the programme. Here in Rio de Janeiro, there is a very competitive entrepreneurship environment, with lots of business incubators, accelerator programmes and mentoring initiatives, so it’s good to see that Shell Iniciativa Jovem is recognised as a leader in enterprise development.”

 


 

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