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Significant increase in participation

March 2014 to support LGS story

Shell InventaGIOVANI, the Shell LiveWIRE programme in the Basilicata region of Southern Italy, has delivered enterprise training to a record number of young people during 2013. The number of trainees attending the programme’s ‘Bright Ideas’ (BI) enterprise awareness sessions increased by 20% (110 young people) over the previous year, and the ‘Become a Successful Owner Manager’ (BSOM) enterprise development programme experienced a 50% increase in the number of participants (68 young people).

During the final BSOM course of 2013, Shell InventaGIOVANI provided a special masterclass to over 60 participants on business marketing, delivered by marketing expert, Massimo Arduini, owner of the communications and marketing agency LPD Italia. As a result of the session, nine budding entrepreneurs were given the opportunity to receive four hours of one to one consultancy with the marketing expert in order to develop a marketing strategy for their business.

Ivan Baggi, Shell InventaGIOVANI Programme Manager said, “The one to one marketing consultancy sessions were hugely beneficial to the young entrepreneurs, enabling them to develop a winning marketing strategy which will drive their business to success.”

As a direct result of the 2013 Shell InventaGIOVANI programme, two young businesses are set to launch imminently: Domenico Pizzichillo and Rossella Potenza are starting up a literary café called ‘Artemisia’, and Angela Muscolino is set to launch her visual communication agency ‘SmallHUB’.

At the end of March, the fifth edition of Shell InventaGIOVANI will be launched, comprising six BI workshops and three BSOM training courses. In addition, there will be a series of three masterclasses covering finance and marketing, which will be delivered by experts within Shell, and team building, involving a leading team sports trainer.

Commenting on the impact that the programme is having, Ivan Baggi said, “Since its inception in 2010, Shell InventaGIOVANI has enabled Shell to improve its brand reputation and corporate image within the region.

“The programme has also enabled Shell to develop excellent relationships with key stakeholders, and to gain a thorough knowledge of the region and its social and economic needs. This is absolutely necessary for the success of the business in Basilicata both today, and in the future.

“Young people are engaging with the programme in growing numbers, and by combining enterprise and innovation with the strengths of the region, they are creating an economic future for themselves in Basilicata, as well as providing employment for others in the region.”

In fact, the programme has led to the creation of seven new start ups covering a number of business sectors including: natural cosmetics; wedding planning; English language teaching; exporting of local food products; graphic design; a literary café; and, events management.

In addition to nurturing start ups, existing small businesses in the region are also approaching Shell InventaGIOVANI for help with a range of business development services ranging from assistance to improve strategic planning and marketing, to creating new products and accessing new markets.



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