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Marco Brun, Country Manager and CEO of Shell Italia Upstream, has launched Shell LiveWIRE in Italy. LiveWIRE in Italy is a Shell Italia social investment programme which will operate in the Basilicata region of Southern Italy under the name InventaGIOVANI.

Supported by Regione Basilicata, Confindustria Basilicata and the University of Basilicata, InventaGIOVANI offers enterprise related taster sessions and training activities for young people aged 18 to 35 who live in the region.

The programme was launched at a special press conference and presented to a packed audience of young people and students at the Basilicata University.

InventaGIOVANI will encourage and help young people to consider whether they have an idea that can be turned into a viable business venture. It will also focus on harnessing the agricultural region’s traditional skills and on the vocational needs of young people.

The InventaGIOVANI project launches following a detailed assessment of the region, and a feasibility study which identified that there was a significant role for LiveWIRE in empowering young people to make enterprising career choices.

The programme will enable young people to explore and develop business ideas and provide them with practical tools and support to transform them into viable business propositions.

Said Marco Brun, “Shell Italy is delighted to contribute to the development of the Basilicata region by supporting its young people. InventaGIOVANI adds to other projects we operate with the University of Basilicata which contribute to the economic development of the region.”

A special guest at the launch was 22 year old Gregor Mackintosh, an entrepreneur from Glendaveny in Scotland; the country in which the first ever LiveWIRE programme was launched in 1982. Gregor, whose business produces rapeseed oil, gave the invited audience of young people an inspirational insight into his entrepreneurial experiences.

Said Gregor, “It’s an honour to have been the representative of young entrepreneurs at the launch of Shell LiveWIRE in Italy. Coming from an agricultural background myself I can appreciate some of the challenges that young people in the Basilicata region face. Being able to talk about my rapeseed oil business with people who are very familiar with the production of olive oils was also of great interest.

“I have no doubt that any young person who is thinking about setting up in business, or who already runs a business in the region, will have access to some of the best advice they can get through InventaGIOVANI.”

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