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Welcome to Shell LiveWIRE International / Shell LiveWIRE South Africa fuels entrepreneurial success

Developing South African youth enterprise

Shell South Africa launched its LiveWIRE programme in 1995 to help combat youth unemployment by providing young people with entrepreneurial skills. The Shell LiveWIRE programme underwent a review during 2013 and is about to be re-launched as a new improved version 2 programme, heralding a new dawn for youth enterprise development in the country. During the review, a number of notable LiveWIRE success stories emerged, including that of Motselisi Malebo from Vereeniging in Gauteng province.

Motselisi attended Shell LiveWIRE’s enterprise training programme in 2008, which enabled her to develop the skills required to identify, research and develop a viable business proposition. Motselisi identified a gap in the market locally for the supply of ice to households and various retail businesses who had no local supplier to meet their needs, and decided to start her own ice manufacturing business, Thimo Trading.

Starting the business from her home with one ice making machine, the business has grown to own eight machines and 40 deep freezers, producing over 1,000 bags of ice each day. Today, the business employs 7 staff, and supplies some 30 business customers including restaurants, supermarkets, garages and pubs operating within the greater Vaal area.

Inspired by her success to date, Motselisi has big plans for the growth of her business including, raising the demand for her product, developing new markets and creating more career opportunities for local people.

In addition to her commercial success, Motselisi is also using her entrepreneurial skills to benefit society. She has developed a community care centre which provides a wide range of educational, medical and health support services, including HIV awareness, parenting skills and public health campaigns. The centre serves over 800 local people and feeds some 250 children each day.

Commenting on the impact Shell LiveWIRE has had on her business, Motselisi Malebo said, “Shell LiveWIRE enabled me to acquire the key skills I needed to start and grow my business to where it is today.”

Ntobeko Mogadime, Programme Manager, Shell LiveWIRE South Africa said, “Thimo Trading is a true measure of the success of the LiveWIRE programme in South Africa and demonstrates the impact it has had in creating employment and making youth economically active. We are pleased with the many lives that have been impacted by Motselisi through the start up of Thimo Trading, and her community development organisation. Even six years later, it is no surprise that Motselisi constantly refers back to the LiveWIRE programme training material in helping her to run her very successful business.

We look forward to helping many more South African youth develop enterprises through the launch of LiveWIRE version 2 in the near future, and to enable some of them to enter our value chain.”


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