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A head start for young entrepreneurs

LiveWIRE showcased on

Three young entrepreneurs who have come through the Shell LiveWIRE programme stand to benefit from additional PR exposure after being showcased on the global website of Royal Dutch Shell.


An extract from the article is included below, as is a link to the entire piece on

It takes more than a bright idea to start your own business. Your plan must be sound enough to attract investment. And to succeed you have to stand out from the crowd. The Shell LiveWIRE programme gives young entrepreneurs around the world a vital head start that helps them convert ideas into successful companies.

Nick Proctor was still working from his father’s house when, in 2010, Amber Energy won a Shell LiveWIRE Young Entrepreneur of the Year Award. At the UK finals he met top UK entrepreneurs including Emma Jones of Enterprise Nation which supports new businesses. The media coverage of the award boosted business enough for him to move into his own office and hire more staff. Emma continues to provide advice, says Nick.

In some countries, LiveWIRE links young entrepreneurs to mentors. In Port Harcourt, Nigeria, for example, Obianuju Chukwuji Joseph, manager of an interior decorating and house-keeping services company, De Zionite Enterprises, receives regular guidance from an experienced retailer. “My mentor has helped me to succeed in a practical way,” she says. “She guided me, for example, to join the Association of Traders and learn more about taxes.” Obianuju has expanded her business, employing two sisters and three other people.

Fábio Lewin, in Rio de Janeiro, Brazil, is another success story. He sells water extracted from the coconuts his father grows as a refreshing drink. The husks are pulversied for use as fertiliser. “Before LiveWIRE I knew no one who could help me start a company,” he says. “LiveWIRE created a national network for business people to share their advice.” Now Fábio produces and sells 40,000 litres of coconut water a month.

Read the full story about how Shell is giving young entrepreneurs a vital head start by visiting their global website.


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