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Home > It's a win win for Tameer and Lubes!

Welcome to Shell LiveWIRE International / It's a win win for Tameer and Lubes!


Over the past few years, Shell Tameer (the LiveWIRE programme in Pakistan) has developed a very successful partnership with Shell Lubes. Last year, Shell Tameer's TIDE (Tameer Information Desk for Entrepreneurs) provided student interns with the opportunity to explore and develop entrepreneurial opportunities within the automotive and commercial vehicle sector with the support of Shell Lubes. The students undertook various research projects, along with workshops for over 500 leading stakeholders, which informed entrepreneurial decision making and provided Shell Lubes (Shell Lubricants) with invaluable market research to inform their business strategies.

Tameer has just completed another very successful initiative with Shell Lubes through its "Rimula Baithaks” campaign which delivered brand awareness raising activities of Shell Rimula heavy-duty diesel engine oils, along with Tameer's message of enterprise development, to its agricultural consumers. During the campaign, Shell Lubes enabled Tameer to reach out to over 7,000 contacts in rural areas across the country. As a result, over 300 people have booked their places on one of 10 enterprise generation workshops which will be delivered by Tameer over the next few months. By the end of March 2015, Shell Tameer aims to achieve 225 business start ups, providing employment to 1,100 people, benefiting over 10,500 family dependents. In addition, over 5,000 indirect enterprise activities will be generated.

Syed Saad Ahmed, Brand Manager Rimula, said, "This is a significant achievement and a point for reconnecting with these consumers who will be benefiting courtesy of the Rimula Brand Agri Platform. This number also contributes 10% to our 2015 vision for Shell Tameer's community member target!

"A big thank you to Afshan Khan and her team for combining the Shell Tameer programme with our brand activities.”

Afshan Khan of Shell Tameer described this successful link up as, "An excellent example of innovation and collaboration of benefiting communities along with supporting business objectives."


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